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Build a comprehensive commercial launch plan for a first-in-class antisense therapy targeting apolipoprotein(a), with topline outcomes from the global HORIZON cardiovascular MACE trial expected in 2026. Anchor the plan in regulatory submission timing, payer evidence dossiers, and HTA packages that integrate event-driven outcomes to support premium pricing and coverage. Define cross-functional milestones for screening infrastructure to identify high-Lp(a) patients, cardiology guideline engagement, and education strategies differentiating residual LDL risk from genetically mediated Lp(a) risk. Sequence launch readiness activities across market access, medical affairs, regulatory, and supply to align with the outcomes readout, and integrate adoption pathways for primary care, lipid clinics, and formulary committees. Incorporate competitive positioning versus siRNA, oral inhibitors, and gene-editing entrants, with contingency tracks for accelerated or delayed competitor launches. Outline expansion sequencing into calcific aortic valve stenosis. Deliverable: a detailed, execution-ready launch WBS with timelines, dependencies, milestones, and adoption enablers.
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